South Korea is the 8th largest cosmetics market in the world, representing nearly 3.0% of the global market. When it comes to innovation, technology, and effectiveness, Korean beauty is the world leader.
K-Beauty is a term which refers to Korean skincare and beauty routine by Korean women and is widely used across the globe. K-Beauty is the new beauty trend to become a global phenomenon and Korea's cosmetics industry is undergoing rapid development. Korean makeup and skin care products have taken beauty stores by storm and have been flying off shelves with remarkable consistency.
With growing brand-awareness of K-Beauty in Europe, the demands of Korean beauty products increase continuously in the Swiss market. Find out all you need to know about K-Beauty below, and we are happy to share Kotra's directory of over 170 Korean cosmetic companies. If you have any questions or inquiries about cosmetics and beauty industry, please contact Ms. Sehee Kim.